The Cultural Economy
Analysis and practical perspectives on how music, audiences, venues, technology and public culture create value.
Artist Strategy
Music Marketing
Live Music & Venues
Technology & Discovery
Cities & Cultural Policy
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September 16, 2025
The Vibe Economy Is Here
How mood, context and identity are changing music discovery, and what the shift from genre to occasion means for artists, curators and venues.
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April 23, 2025
How Artists Should Think About YouTube Discovery
A practical guide to YouTube discovery for artists, from packaging and audience intent to retention, channel structure and useful performance signals.
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April 17, 2025
When Is an Artist Actually Ready for PR?
A practical readiness test for artists considering music PR, covering the story, assets, timing, audience signals and expectations a campaign needs.
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April 16, 2025
A Practical Release Checklist for Independent Artists
A practical release checklist for independent artists covering positioning, delivery, assets, outreach, launch activity and post-release learning.
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Occasional essays on music, cities, venues, audiences and the systems that help culture grow.
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